Join key leaders as they weigh in on partnership opportunities to drive a tourism landscape that is inclusive, sustainable, and values-driven.

Panellist:
i. YAB Dato' Seri Amirudin Bin Shari, Menteri Besar of Selangor
ii. HE Karomidin Gadoev. Ambassador, Embassy of Uzbekistan to Malaysia
iii. Dr Maszlee Malik, Chairman, International Institute of Advanced Islamic Studies (IAIS) Malaysia
iv. Nizran Noordin, Director-General, Islamic Tourism Centre

Moderator: Mohamed Ali Harrath, Founder, Islam Channel

Hear from distinct destinations: Malaysia, Uzbekistan and Spain on how they promote Islamic heritage as a key draw for tourists, both Muslim and non-Muslim. Thanks to its ancient history and significance of being on the Silk Route, Uzbekistan has an outstanding richness of Islamic heritage. Spain was once the heartland of Al-Andalus whilst Malaysia on the other hand witnessed the establishments of Islam in Southeast Asia. Listen to our panellists to understand how they have developed Muslim-friendly tourism to showcase their culture and history.

Panellist:
i. Bekhruz Mukhtorov, Co-Founder & Managing Director, Hasana Travel Uzbekistan
ii. Marta Fernández Martín, Director, Spain Tourism Board
iii. Nur Alyssa Coraline Yussin, Director – Research & Training, Islamic Tourism Centre

Moderator: Anis Ramli, Founder, Halaluxe

Listen to key entrepreneurs getting themselves involved within the Muslim-friendly space, and hear their highs, their lows, their journey to succeed – and what opportunities are lighting them up.

Panelist:
i. Jennifer Ogunyemi, Founder, Sisters in Business
ii. Shahzad Younas, Founder & Chief Executive Officer, Muzz
iii. Dato' Sri Vincent Tiew Soon Thung, Executive Director, KL Wellness City

Moderator: Gary Bowerman, Director, Check-in Asia